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August 12, 2003, 4:33 AM EDT
Hong Kong Chain
Drops Nazi-Themed Clothing
By DIRK BEVERIDGE Associated Press Writer
HONG KONG — A Hong Kong fashion company has removed Nazi-themed clothing from its
14 stores after complaints from Israeli and German diplomats in the territory.
Israeli Consul General Eli Avidar had denounced the company for what he called “immoral actions” by launching a sales campaign that
“totally desecrates the deaths of millions of people under the Nazi regime and legitimizes evil.”
German Consul General Heinrich Beuth also complained.
After receiving complaints last week, the company removed all Nazi-themed store decorations, including flags and a propaganda video, but the clothing remained until Monday when executives met and decided to remove the merchandise.
“We don’t want to upset anybody,” said
Deborah Cheng, marketing manager of the retailer, which goes by the Internet-style name
.
“We were a bit politically insensitive. We don’t wish to make any race unhappy about it,” she said
Tuesday.
One of the T-shirts for
sale had a portrait of Nazi leader Adolf
Hitler standing on a laurel. Decorations in
the stores included red banners adorned with
swastikas and a sign that resembled a Third
Reich symbol — an eagle above a
swastika.
One outlet used a film projector to show Nazi propaganda footage.
Cheng had said earlier the company did not believe many Hong Kong Chinese customers would be offended, but acknowledged Tuesday that executives had not counted on getting such a response from foreigners.
Disputes over Nazi symbols as marketing tools have emerged before in Asia, where many people are not as sensitive to the Holocaust as Europeans and
Americans are.
In April, soft drink giant Coca-Cola pulled a promotional robot figurine adorned with what appeared to be Nazi swastikas following criticism from a Jewish leader in Hong Kong.
Taiwan’s ruling party used an image of Hitler in television ads two years ago, but withdrew it after fierce criticism from Jewish groups.
Copyright ©
2003, The Associated Press
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