how they do it

(Cheshvan 6, 5766)

[Are we powerful or what?]

AOL
Germany search engine to steer web users to Jewish museum

By DPA

HAMBURG – Online provider AOL Germany said Tuesday it will alter its search engine so that the Web site of the Jewish Museum in Berlin ranks at the top of the results whenever
German internet users seek information involving Jews and the Nazis.

The move, in cooperation with the
Museum, is to demonstrate AOL Germany’s commitment against neo-Nazi websites.

If a user types in the words “synagogue and Reichskristallnacht”, showing they want to know more about the Nazi pogrom against German Jews on the evening of
November 9, 1938, the search engine will return a list of websites with the Jewish
Museum’s at the top.

Wolfgang Schultz, who chairs an independent advisory council to
Hamburg-based AOL Germany, said he hoped other search engines would follow AOL’s
“innovative” lead.

More than 100 search terms that often lead to neo-Nazi websites will be weighted in this way. AOL Germany said it was up to online users to decide whether to click and see the Jewish Museum website or any other in the search results.