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Arizona Republic

Phoenix, May 15, 2007, pages B1 and B6


Porn Likely paid for Chandler Mansion

by Betty Beard

WHEN 34-year-old Cable Rosenberg's 13,500-square-foot [1255 square metre] Tudor style mansion was profiled in February, thousands of viewers clicked on an online slide show, hoping to catch a glimpse inside one of the southeast Valley's most expensive homes. At the time, Rosenberg's family said he made his fortune through a finance company and used-car dealerships.

But as the eight-bedroom, $12 million Chandler home prepares to close escrow, a review of state and federal records shows that Rosenberg's wealth probably came from a more lucrative line of work--Internet pornography.

Porn star and entrepreneur Jenna Jameson's exploits when she lived in Paradise Valley [Arizona] have been well-chronicled. But Rosenberg's case sheds light on a lesser known side of the $13 billion adult entertainment industry, usually associated with Southern California's San Fernando Valley: It can crop up anywhere, including a suburban Valley neighborhood.

State and federal records show that Rosenberg, who recently moved to Paradise Valley, has operated at least two Internet porn sites and has been involved in the business for approximately nine years. Although he does have auto and finance businesses, Arizona Corporation Commission records do not show him connected with them until after he purchased the mansion in 2002.

Experts say the Internet pornography business is more competitive today and harder to make money at. But Rosenberg apparently got in early, in the late 1990s, and was able to buy the Chandler house in 2002 for $6.75 million, when he was 29.

Rosenberg and his attorney did not return repeated phone calls seeking comment. He did not respond to messages left at his home or with his Realtor.

What the Records Show

Internet pornography is generally legal and protected by freedom of speech, providing it is not shown to children or filmed with people younger than 18.

But the Internet has caused it to be seen by people who don't want it, mainly through e-mail spam.

In 2000, Web host Geocities accused Rosenberg of diverting people who mistyped "geocities" as "geociities" into their Web browser to one of his porn sites. According to the World Intellectual Property Organization's Arbitration and Mediation Center, the site kept generating new pop-up windows for pornography and wouldn't let users out. Rosenberg never responded to the claims, and the arbitration panel ordered his domain name to be transferred to Geocities.

Arizona Corporation Commission records show that Rosenberg owns a company called Dogfart Productions Inc. That company is connected to and six related porn sites. According to the U.S. Patent and Trademark Office, Rosenberg owns the federal trademark for Dogfart. It is described in patent records as being in the business of "entertainment, namely, production of motion picture films, videotapes, CD-ROMs, DVDs and cassettes featuring adult entertainment; and providing information in the field of adult entertainment via a global computer network."

An attempt to reach a Tempe man who claims in his Internet site,, to be a photographer for Dogfart or some of its sites also was unsuccessful. His blogs often refer to taking pictures as "Dogfart's Secret Mansion" and suggest it is in California. A man who answered the phone at a tiny office on Mill Avenue that is listed as the technical contact for the site hung up.

March Gathering in Tempe

Although experts estimate 80 percent of porn is filmed in California, the industry has a presence in the Valley [i.e. metropolitan Phoenix], although it is unclear how large. One of Rosenberg's sites mentioned certain sex acts and said last week "now filming in Glendale, Laveen, Paradise Valley, Phoenix, Scottsdale, Tempe."

In March, Tempe's Mission Palms hotel was the site for a gathering of porn-industry insiders.

The eighth-annual event included seminars on legal, billing and other issues and offered a happy hour at a Hooters restaurant and a golf tournament.

The forum was sponsored in part by a low-key but major Tempe-based payment processing company called CCBill. The company claims in its ads to process millions of Internet payments a year. CCBill officials declined comment.

Trouble At the Mansion

From the street, Rosenberg's graceful, Tudor-style mansion appears inconsistent with the porn industry.

The secluded home is tucked back off Kyrene Road, just north of Ray Road, and sits amid 10 acres [4 hectares] dotted with numerous pine trees, gardens and a private lake. The home has 10 bathrooms and looks like it could fit into the English countryside.

But inside there are Gothic touches, including a hand-painted mural that Rosenberg commissioned showing Archangel Michael and the devil.

Prior to revelations about his porn business surfacing, Rosenberg allowed a reporter and photographers to tour the house with a Realtor, showing off extensive hand-carved wood adornments and furniture, chandeliers, an ornate TV theater room and part of his collection of about 20 vehicles.

He also offered a tour of a secret basement room with an entrance hidden behind a bookshelf that was originally built as a bomb shelter. Rosenberg said he called it "the dungeon."

According to police reports, it was in this hidden room that Chandler police found Rosenberg hiding in June when they searched his house after responding to a complaint that he had assaulted his longtime girlfriend and mother of his two young sons.

According to police records, she said Rosenberg got mad after she asked if he had been to a strip club, then picked her up and pushed her against the kitchen counter.

Because of the home's size, the first officers to respond had to ask for backup searching the mansion's rooms and 1000-square-foot [93 square metre] guest house.

It took four officers to sweep the house looking for Rosenberg, and they had to kick in at least three locked doors. When they did, police reports said, they found two other men and two women in various rooms.

One woman lying on a couch appeared to be intoxicated, police said, and claimed to work as an exotic dancer. The other woman admitted using cocaine the day before, police said.

After police had searched every room, Rosenberg's girlfriend told them about the "dungeon" behind the bookcase. That's where police found him.

Rosenberg has been charged with misdemeanor assault and disorderly conduct in the incident.

He's due in court today.



Our dossier on the origins of anti-semitism
Felliniesque Case: After earning his law degree from Moscow State Law Academy in Russia, Andrei Treivas took a legal road less traveled: a career in adult entertainment.

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